Before his More Black Superheroes Tour, Westside Boogie invited fans to an IG Live. Here’s how he used Laylo to drive hype.
Westside Boogie created a drop page to promote the upcoming livestream, but he kept his special guest a mystery.
A few hours before he went live, Boogie posted a story telling fans to respond to the story with MBS.
By simply replying with the keyword, fans automatically got a DM to complete the RSVP.
Fans also received the option to sign up via text and/or email for this drop, along with others.
Boogie also put his Laylo link and custom phone number in his bio so fans could sign up whenever.