2 weeks prior to the drop, Mari, a popular Youtube/Twitch gamer began promoting an upcoming livestream, an epic game night with the cast of WarriorMax.
Traditionally, Mari would post the announcement of an upcoming stream and hope that fans would remember when it is. This time, she used Laylo so fans could get notified by text or email the second the stream went live.
All fans who RSVP'd via email also had the event added to their calendars.
Mari got hundreds of fans RSVP'd from Twitter alone, and every fan was notified as soon as the stream started.