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💳 Legal Requirements for Transactional Messages
💳 Legal Requirements for Transactional Messages
Chris Russell avatar
Written by Chris Russell
Updated over a week ago

Transactional messages are those that you can send to customers to keep them up-to-date on a transaction they have made with you, such as a purchase, appointment, or other booking.

You can use the Subscribers API to programmatically opt-in customers who want to receive transactional messages. The Telephone Consumer Protection Act (TCPA) mandates that each person must provide consent to receive transactional messages.

It is recommended you collect a customer’s consent by using a checkbox when you collect the phone number during checkout. You will need to design and implement a transactional opt-in unit yourself, and this opt-in unit can be pre-checked. The following image is an example transactional opt-in checkbox within the checkout flow:

You must send a screenshot of the transactional opt-in unit to us at [email protected] so our legal team can review it and ensure your compliance.

After you share a screenshot or example of the transactional opt-in unit with Attentive and it is approved by our legal team, we will provide you with the unique SignUpSourceID that is needed in your API call.

The customer will be opted in to transactional messages if:

  1. The customer entered their phone number.

  2. The transactional opt-in unit was checked at the time of purchase.

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