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💧 Creating a Drop

Drops automatically remind your fans when your event, merch or content is released.

Written by Chris

Drops automatically remind your fans when your event, merch or content is released.

Step 1 — Create

Add your image, title, date and drop day message.

💡 Your drop day message is what fans will be sent on drop day — this can include a link to a song, tickets, a Shopify store, a YouTube video, a livestream, or anywhere you want to send your fans.

Step 2 — Customize

Change the layout, color, font and more to match your style.

Step 3 — Choose your messaging

Add messages that fans will receive when they sign up and when your drop happens.

Step 4 — Advanced settings

The Advanced tab is where you set up Instagram DMs and comments, SMS keywords, Spotify, RSVP options and upsells.

Instagram DMs and comments

Automatically reply to Instagram DMs with a prompt to join your Drop when someone sends your chosen keyword, or trigger a DM when they comment on a selected post. Full setup: Instagram Integration (DMs & Comments).

[SCREENSHOT 1 — Advanced tab, Instagram DM keyword and comments settings]

Spotify

Add your artist link for autofollows, and your song or album identifier to activate presaves.

[SCREENSHOT 2 — Advanced tab, Spotify artist link and presave identifier fields]

RSVP options

Configure which signup methods you want to prioritize under the RSVP card section.

💡 Collecting names — if you turn on name collection, it will appear first and be required before the fan can move to the next step. We recommend collecting names if you're running a pop-up, guest list or free show.

[SCREENSHOT 3 — Advanced tab, RSVP card signup method options]

Upsells

Promote links to fans after they sign up — feature exclusive merch, offer VIP packages, or link to a collaborator's Laylo page if you're teaming up on a project.

[SCREENSHOT 4 — Advanced tab, Upsells configuration]

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